Why Your OCNY Business Needs Website Promotion

Your Orange County NY business is doing well in this economy?  Great!  How would you like to do even better?  Do you advertise?  Spend hundreds or thousands of dollars on ads in the Frontier phone book or Yellow Pages?  You do!  How many leads do they deliver?   Is your ad investment making you any money?  Probably not.  In many households, phone books are never used.  With the invention of the internet, people search for information very differently.

There are several things you should realize about people's search habits:

• Ninety percent of people use Google to find information including businesses in their area.  That means that if you're not on Google's first page of search results for your business you are losing business.  Most people don't click to the second page of results.

• More and more people are using their mobile phones to search for businesses.  They use the internet before they use 411.

• The other 10 percent of internet users use bing, yahoo and various other search engines.  Can you find your business on any of those sites?

You still believe that you don't need professional website promotion?
Want to check if your business is on the first page.  I want you to search on the internet the way a potential customer would search for your business.  For example, if you are a plumbing company they would search: "plumbing company orange county ny" , "OCNY plumbing", "Hudson Valley Plumbing" or "plumbing Hudson Valley".  Go ahead, stop right now.  Open another window and search for your business, not by it's company name.  Search for it by the service and the town like the example above.

Help!  My business doesn't show up on Google's search results!
There are several techniques that will provide the outcome you want.  However, you will need a professional to implement them.  If you have website, search engine optimization and link building can be used to obtain the desired results.

How will I know what SEO link building services I need?
I provide website promotion that is tailored to your business.  Contact me, so that I can take a look at your website.  With the proper internet marketing, I can help your website bring you more customers!

SocialMediaBazaar.com Offers Hudson Valley Web Design and Marketing

If you have an offline business, you can greatly benefit from web marketing. Now that the phone book has become obsolete (thanks to the internet), you need to let people in your community find your business. Don't be left behind. Your competitors probably have websites and they may be way ahead of you. Don't worry. With the right guidance, you can outrank them on Google. Let me tell you what SocialMediaBazzar.com can do for your business.

1. Don't have a website? Don't worry. We provide web design. As a professional blogger, I know exactly how to design your site for user friendly navigation.

2. Have a website, but it's not getting traffic? We can analyze your site and perform what is called on page SEO. Be aware, many people have been ripped off by so called web designers. You may have been sold a static webpage. You need a legitimate website preferably with a blog and web 2.0 properties to compete online. (I'm sorry that you were ripped off, but if it's not a website it must be redesigned.)

3. Your website should be collecting email addresses from your visitors. This is called email marketing and it can increase your profits tremendously. Imagine if you had been collecting all of your customer's email addresses for several years. Now imagine you could send them a promotion about a one day sale right now. How much money do you think you could make from that one email? What if they forwarded the email to their contact list? Welcome to viral email marketing. Now you understand why your website should have email marketing incorporated into it's design.

4. Your website should be on the first page of Google for it's service. For example, if you have a plumbing company, you should be on the first page search results for Hudson Valley Plumbing. Your company's name is great, but you want to make all potential customers aware of your business, right? Anything else wouldn't make sense. You want new customers, not just the customers that know about you.

5. Would you like to increase your brand's online presence? It is possible with SEO, social media marketing and blog reviews.

You want a website that produces results, right? Well, it will not work for you 24 hours a day, 7 days a week if no one knows it exists.

Wondering how your website is doing? Get an analysis of your website and a free quote!

Can Your Brick and Mortar Business Benefit From Being on the First Page of Google?

Many business owners ask me, "How can my brick and mortar business benefit from being on the first page of Google?" Business owners wonder why they should bother creating a web site for their business especially when they provide services like roofing, restaurants or beauty salons. There are so many reasons your brick and mortar business should have a website. Let me explain just a few.

The internet has changed the way people search and find information. Once upon a time, people used the local phone book to find the nearest veterinary clinic, carpet store or auto repair shop. They searched by category and then found listings alphabetically. Today, people search the internet for the services they need.

How do people search for businesses on the internet?
When people search for businesses and services on the internet, they use keyword phrases or questions. For example, if someone was looking to hire a wedding photographer in the city of Hudson in Florida, they would go to Google and type in "wedding photographer in Hudson Florida". Now if that was you, you would look at the first couple of listings and start making calls, right? If you are a wedding photographer, your goal is to be on the coveted first page of those Google search results. Well, what if you own a night club, dog walking service or day care? Guess what? People would search for your services the same way. (If you are a business owner and have a web site, take a moment to search your business category. Do not search for your business name! Why? You must assume customers don't know about your business! You are looking to target new customers. If you can't find your business website on the 1st page, contact me. You can use my expertise.)

This image shows the results for "Wedding Photographer in Hudson Florida". The results are no accident. The first result on the 1st page of Google is my client.



Do you have a web site for your business, but it doesn't produce any results?
Let me explain something. Almost anyone can create a web site, but not everyone knows how to optimize it for the search engines. That's when the skills of a search engine optimization expert come into play. However, there's another step. Social media marketing and article marketing must also be added to the formula. Search engine algoirthms change daily. You need fresh content pointing to your site daily. A webmaster or web designer can't provide results with just a web site. Web sites are tools. It's like having a phone number for your business, but never giving it out. Guess what? You will never get a phone call.

The biggest advantage of your business site is it's open 24 hours, greeting customers while you're sleeping!
The most convenient part of the internet is that it's always open. Your business web site should be providing potential customers to questions they may have. It should persuade visitors to want to visit your brick and mortar business. Your site should make the customer want to make a phone call or send an email. That brings us to another very important point.

Does your web site capture information from visitors?
You should have a system on the first page of your business' web site that offers some type of benefit in return for a visitor's email. Why? You just obtained a way to contact a potential cusotmer whenever you want. By email, you can send them an incentive to make a purchase or visit your establishment. For example if you own a restaurant, you can offer a free dessert with the purchase of an entree. Own a night club? Announce your events regularly. No matter what type of business you own, you can send something that can persuade that person to visit, spend and hopefully they'll forward to other potential customers. Like this idea? Contact me, I can set up your email marketing.

Can search engine optimization work for any type of brick and mortar business?
Yes, seo can help your business no matter what it is. Here's another example: The following example shows the search results for "suggestions for a child's birthday party in Middletown NY". I was able to get the first 5 search results on the first page. You can also search the phrase in different keyword phrases and the results will still be the same for the 1st 4-5 results.


If your business does not have a web site or it's not ranking well for it's keyword, you are not maximizing the potential of the internet. Don't let your competition have an edge. Contact me for a free consultation.

One more thing, I will not take multiple clients for the same keyword. In other words, if you hire me and your business is a florist in Beautiful City, NY I will not take on your competition as a client. With that said, projects are completed as they are received.